The new deal will continue of the very successful younger range, which includes sticker, activity and doodle and tween fashion and friendship guides. For the first time, publishing will also extend into Hello Kitty learning titles with a range of Collins dictionaries.
“I am thrilled that we are continuing to work with Fluid World and Sanrio on Hello Kitty,” says Richard Haines, brand manager at HarperCollins Children’s Books. “We have had tremendous success across our publishing ranges for both younger and older Hello Kitty fans and are very pleased to be able to build on this success with some very exciting plans for new formats and digital products that will appeal to the millions of Hello Kitty fans.”
“HarperCollins have successfully taken the Hello Kitty brand into a range of age segments within publishing,” says Libby Grant, brand director at Fluid World. “We look forward to continuing to build and develop the U.K. publishing business including some really innovative formats.”