There will also be a program of public events and festival appearances, including the Edinburgh and Cheltenham Festivals, alongside PR coverage in national and regional press.
HarperCollins Children's Books has also secured global licensing rights for film/TV and merchandising for the Mog series of books and Kerr's best-selling picture book, "The Tiger Who Came to Tea." Mel Beer, head of licensing and content development at HarperCollins, is now looking for licensees to develop a range of consumer products targeting nursery/toddlers for toys, arts and crafts and apparel and accessories, as well as greetings, stationery, gifts and
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