Granada Ventures, the merchandise, licensing and publishing division of the UK’s commercial broadcaster, ITVplc, has secured three key global licensing partners for Bella Sara, the award-winning trading cards and online world for girls. HarperCollins has been appointed as the company’s worldwide master publishing licensee; Codemasters has been appointed as video games publisher for the world excluding Scandinavia; and Sababa Toys has been appointed as the master toy licensee in all English-speaking world territories.

Melanie Beer, head of licensing at Granada Ventures, says, "Due to the phenomenal success of this unique brand, we’ve managed to attract high-caliber licensees to form the cornerstone of our licensing program. We’re delighted to be working with HarperCollins, Codemasters, and Sababa Toys and will work together to maximize the huge global sales potential for Bella Sara branded products at retail."

In a global deal, world publishing rights have been acquired by HarperCollins. The deal covers all publishing formats, to include story, activity, and illustrated novels.
Codemasters has a worldwide licensing agreement with Granada Ventures and Hidden City Games to introduce Bella Sara to the video gaming market. As part of its family entertainment portfolio, Codemasters, a leading creator and publisher of video games, will be launching games for the Nintendo DS and PC in time for Christmas 2008. The Bella Sara gaming titles will immerse players in an interactive world of fantasy horses. Players will be able to ride, care for, accessorize and trade the horses with friends while discovering secret items and exclusive cards to activate on the official Bella Sara web site.

Sababa Toys will develop a comprehensive toy line, including collectable miniature horses, 5-inch figurines, plush and games anticipated to hit the shelves in Autumn 2008.