Harley-Davidson Motor Company has created the "H-D Free the World" promotion to support the release of Marvel Studios releases Captain America: The First Avenger, who rides a Harley-Davidson WLA motorcycle in the film. One lucky U.S. military member, as well as a non-military member, will each win the opportunity to work with Marvel and the Motor Company to customize their own one-of-a-kind new Harley-Davidson Sportster 1200 Custom motorcycle.