Character world and Powerplay Textiles have been signed up by Caroline Mickler, on behalf of Apple Corps, in license deals for Beatles branded sleepwear and bedding. Powerplay Textiles will be offer five styles of Beatles nightwear, three styles of un

April 6, 2018

1 Min Read

Character world and Powerplay Textiles have been signed up by Caroline Mickler, on behalf of Apple Corps, in license deals for Beatles branded sleepwear and bedding.

Powerplay Textiles will be offer five styles of Beatles nightwear, three styles of underwear and three styles of socks. The first phase of the rollout will target the 18-35 year-old men’s market. The Powerplay Beatles nightwear range launch in stores in September.

Character World is planning a range of bedding that will include single and double duvet covers, curtains, printed cushions, a towel and a fleece blanket. Two designs are planned for the duvets, with matching accessories for both. The range, aimed at students and adults, will be launched in August 2008.

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