Happy Holidays for Toys ‘R’ Us; Not So Happy for Others

Toys “R” Us Inc. announced its comparable-store sales for the nine-week holiday selling period from Nov. 4, 2007, to Jan. 5, 2008, as compared to the period from Nov. 5, 2006, to Jan. 6, 2007, reporting a comparable store sales increase of 3.1

April 6, 2018

Toys “R” Us Inc. announced its comparable-store sales for the nine-week holiday selling period from Nov. 4, 2007, to Jan. 5, 2008, as compared to the period from Nov. 5, 2006, to Jan. 6, 2007, reporting a comparable store sales increase of 3.1 percent. The results were driven by an effective marketing program, significant improvements in the store shopping environment, the early identification of key toy trends, better staffing at the store level, and a robust in-stock position on the season’s most popular items, including Smart Cycle Physical Learning Arcade System from Fisher-Price, Wii and DS Lite from Nintendo, Guitar Hero III: Legends of Rock video game software from Activision, and Hannah Montana products from JAKKS Pacific and other manufacturers.

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