Lifestyle brand Sloane Ranger has tapped boutique licensing agency HAP Consulting to launch its licensing program.

Described as “a modern take on classic British prep,” HAP plans to expand the brand into apparel, personal accessories, back-to-campus and home furnishings.

“We feel that HAP Consulting understands the unique opportunity with the Sloane Ranger brand,” says Jamie Chauss, chief executive officer, Sloane Ranger. “This is a brand that will be able to sit with iconic brands like Ralph Lauren, Lilly Pulitzer and Tommy Hilfiger.”

Sloane Ranger, which launched in 2011, is a division of Florida-based Prime Source Accessories.

The term sloane ranger refers a young, preppy, confident individual from the U.K., and comes from Sloane Square, an iconic locale the Chelsea area of London.