Hammer Enters Gaming Market with Europe-wide Deal

Amusement industry player Barcrest Group has secured an exclusive license to produce a range of amusement and gaming machines with Hammer Films themes for markets throughout Europe.Initially the programme will roll out in the UK where the range of reel

April 6, 2018

Initially the programme will roll out in the UK where the range of reel and video-based games will be targeted at the pub, arcade and bingo sectors. The games will take their themes from famous Hammer films as well as from the Hammer brand itself.  The first phase of the launch is expected in the fourth quarter of 2008.

Janet Woodward, head of licensing with Coolabi, the global licensing agent for the Hammer Films brand, says: “The visually arresting images associated with the Hammer brand are perfect for the amusement industry and Barcrest Group is the perfect partner to bring Hammer to the gaming sector.”

Meanwhile, to mark Hammer Films 50th anniversary this year British Royal Mail has released a series of stamps to commemorate Hammer horror films and the Carry On series.

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