Hamleys Opens First Store in Jordan

The UK’s world famous Hamleys toy store has opened its first international store in Jordan’s capital, Amman. The 20,000 square feet store is operated by retail franchise partner Jordan Centre. The opening marks the start of the company&rsqu

April 6, 2018

The UK’s world famous Hamleys toy store has opened its first international store in Jordan’s capital, Amman. The 20,000 square feet store is operated by retail franchise partner Jordan Centre. The opening marks the start of the company’s global expansion, which includes new stores in the UK and internationally this year and next. In August, Hamleys opens a 32,000 square foot store in Dubai and October will see the first European stand alone store in Dublin, Republic of Ireland. The stores will sell branded and Hamleys own-brand product.

Hamleys operates eight UK travel stores located at Heathrow, Stansted, Manchester and Gatwick airports and St Pancras station. In 2007 it launched five large format concessions within sister business House of Fraser department stores. Both businesses are backed by Icelandic investment group Baugur. Further overseas expansion is planned for India, Russia, China and Turkey.

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