Apparel partners include Bioworld merchandising for headwear, bags and accessories; Hybrid for apparel; and MjC for sleepwear, loungewear and underwear.
In addition, Halfbrick has signed Coveroo for phone cases, Calendar Holdings for 2013 calendars, Healthy Food Brands for fruit snacks and gummies, SmileMakers for stickers and Trends International for posters.
"Working with partners to create Fruit Ninja products has always been part of our long-term plan, but we have been very selective, both in choosing our partners and in approving their products," says Shainiel Deo, chief executive officer, Halfbrick. "The end result is a strong coordinated product
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