H&A, the children’s licensed toiletries specialist, has expanded its Disney toiletries offering with the addition of a new, three-strong range of Minnie Mouse products for girls ages 3-5. The new Minnie Mouse toiletries products include a Minnie Mouse Wash Puff, Minnie Mouse Oospy Daisy Bath Confetti and Minnie Mouse Bath & Shower Wash.
The range is set to boost H&A’s preschool girls offering when it becomes available at leading U.K. supermarkets and Boots stores in July. This new range follows a successful 2011 Christmas season for H&A’s Disney Minnie Mouse Hotel adult gift line and the existing range of children’s toiletries, which feature Disney Princesses, Disney Fairies and Finding Nemo characters
Minnie Mouse was named one of the top three licenses for 2012 at this year’s Nuremberg Toy Fair, which presented an opportunity for H&A to capitalize on its popularity with a new range of Minnie bath time products.
“At H&A we are very excited to be teaming-up with Disney again for a new range of fun, fresh and affordable toiletries,” says Angela Hall, managing director, H&A. “We’ve had a fantastic response from retailers so far for the girls Minnie Mouse range and we are confident it will prove to be a success.”