"H20 Just Add Water" Hits Book Shelves

H20 Just Add Water: Living with Secrets

, and

H20 Just Add Water: No Ordinary Girl

.

The deal will see Simon & Schuster publish two more titles later in the year—

H20 Just Add Water: Fishy Business

and

H20 Just Add Water: Sleep Over Tail

.

Coinciding with the new series this fall, other U.K. deals coming to fruition include apparel, video games, bags, accessories and stationery from licensees include Vivid Imaginations, Paramount Home Entertainment, Pyramid Posters, J & K Henderson, and Alpa.

"Having a huge name like Simon & Schuster on board is fantastic and shows what a strong property H20 Just Add Water is," says Clare Piggott, vice president of consumer products for Nickelodeon U.K. "With a full licensing program launching later this year, the brand is set to really move forward in 2009."