Guess has announced a new partnership with DJ and producer Tiesto for a limited edition capsule collection and branded musical performances around the world.
The Guess/Tiesto line will launch in August with a limited edition watch. An apparel collection will follow in October.
“[Tiesto] is more than just a DJ–he is very multi-faceted and truly understands what it takes to build a brand,” says Paul Marciano, chief executive officer and creative director, Guess. “There is no better choice in music today to represent the free-spirited, adventurous and sexy Guess lifestyle."
The apparel line will include jeans, graphic tees and jackets for both men and women. The Guess/Tiesto line will be available in Guess stores worldwide, and at department and specialty stores.
"Guess has been a pioneer in fashion for 30 years," says Tiesto. "I've been a fan of the brand for a long time. It's really an honor to have been selected to partner with them in such a global way. The opportunity to work with Paul Marciano and his company is truly invaluable as I continue to build my clothing brand, CLVB Life."
In addition to the capsule collection, Tiesto will put on a series of co-branded performances around the world beginning Monday. Guess and Tiesto have launched a website to promote their collaboration, tiesto.guess.com.