Gaming technology company GTECH has acquired exclusive rights to the names and logos of four Mexican soccer teams in a multi-year licensing deal with Access Licensing Group.
Chivas, América, Cruz Azul and Pumas will be featured on Mexican Fútbol lottery games where players can win cash prizes, branded merchandise such as autographed jerseys and collectibles. There will also be a chance to win tickets to the Mexican Fútbol games in the U.S. and Mexico.
The GTECH lottery game will be available in the U.S. including California, Texas, New York, Florida and Arizona.
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