Greetings from the King

Fast-food giant Burger King Corp. has chosen Andrews McMeel Publishing to develop a line of branded greeting cards featuring the King, the company’s notable brand icon. Debuting with six different greeting cards, the line will be available at sel

April 6, 2018

Fast-food giant Burger King Corp. has chosen Andrews McMeel Publishing to develop a line of branded greeting cards featuring the King, the company’s notable brand icon. Debuting with six different greeting cards, the line will be available at select retailers beginning in summer 2008. Carole Francesca, president of Broad Street Licensing, which brokered the deal, says, “It’s especially exciting when a license is both strategic and fun. Using the King on greeting cards will give consumers a fun way to express themselves.”

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