In celebration of Tommy Hilfiger's 25th anniversary, GreenLight has licensed a number of icons, including Steve McQueen and Grace Kelly, to join the global retail campaign.
The celebration includes a 25-piece, limited-edition capsule collection featuring Tommy's favorite garments inspired by his personal idols such as Steve McQueen, Grace Kelly, Deborah Harry and others. The pieces in The Icon Collection include a white Oxford shirt, blue blazer and sleeveless navy pea coat. GreenLight is managing the licensing of six of the seven icons in the campaign, including McQueen, Kelly, Harry, Iggy Pop, Farrah Fawcett and Clark Gable.
"Tommy Hilfiger continues to elevate its brand with this outstanding creative concept and retail campaign that links Tommy's apparel to fashion icons of the past half century," says David Reeder, vice president of GreenLight. "GreenLight worked with Tommy Hilfiger to first consider the best icons for the campaign and then handled the licensing negotiations with the various estates and talent representatives."
The Icon Collection will be available at Tommy Hilfiger retail stores and department stores, including Macy's, El Corte Inglés and Selfridges. The campaign will be supported through online, PR, events and in-store promotional activities globally.