Tucker Rocky brand River Road will create and market the line, which launched Feb. 1.
“We are thrilled to partner with Grateful Dead,” says Brent Ash, brand manager, River Road. “Grateful Dead’s iconic images provide us an incredible opportunity to supply our dealer network exciting products that appeal to Dead fans with an interest in power sports.”
“We should thank our Grateful Dead fans, as it was their idea for us to create a collection of motorcycle apparel and accessories,” says Sara Nemerov, senior vice president, consumer products and brand licensing, Warner Music Group. “We are excited to partner with Tucker Rocky on this collection.”
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