Grani and Partners, part of the Giochi Preziosi Group, which makes tens of thousands of licensed promotional items and gadgets each year, is enjoying particular success with these new Hello Kitty sets, called “Home Sweet Home”.

They are packed in six different foil bags for fans to collect and build a house of Hello Kitty. The packs are principally sold in kiosks, which are big business in Italy and Spain and growing in importance across the CEE region. The company’s expertise is in transforming kids’ favourite characters into gadgets, premiums and promotional items and it works with around 100 different companies. Grani’s Eleanor Gardosi is hoping to meet companies in all product categories to collaborate on licensed promotions.

Go back to Budapest Licensing Expo News.