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Grani to Publish Discovery Title

Discovery Communications has signed Grani & Partners for an official magazine for non-character kids’ brand, Discovery Explore Your World.  The magazine will launch initially in the U.K. in the spring, followed by France and Italy.  Th

The monthly magazine will target boys ages 6-12, and the content will reflect the core brand values of Discovery Explore Your World.

"The magazine will provide a highly visible platform for the brand at retail in multiple European markets and presents us with an opportunity to communicate the depth of the brand to consumers," says Ian Woods, licensing director, Discovery Enterprises International, Europe. "We’re sure that the more consumers learn about the brand, the more they’ll love it, which is sure to inspire demand for further lines of Discovery Explore Your World licensed products across multiple categories."

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