Grani & Partners will use Brand Licensing Europe to exclusively showcase the Hello Kitty Shopping Village. Part of the Giochi Preziosi Group, Grani & Partners featured some of the wittiest and most successful licensed promotional gadgets and toys on the show floor.
Grani & Partners’s licensing roster includes Gormiti, Hello Kitty, Marvel, Dragon Ball, Ben 10, Animal Planet, Power Rangers Samurai and Ferrari.
“As far as collectibles are concerned, we are showing our hottest product exclusively at BLE–the Hello Kitty Shopping Village,” says Sara Pomesano from Grani & Partners. “We had huge success with Hello Kitty Home Sweet Home and will now use the same concept of modular, furnishable settings to take Hello Kitty into the world of retail and shopping centers.”