Giochi Preziosi's Grani & Partners has secured the global rights to the Ferrari brand through 2014 for sticker albums, cards and other related items.
Initial products are rolling out now, including a Ferrari the Myth sticker album, featuring a deluxe format with 200 stickers that illustrate the history of the brand in the Formula 1 world.
In related news, Grani & Partners was recently named by Sanrio as the preferred premium supplier in the EMEA for Hello Kitty.
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