Heart of Midlothian Football Club (Hearts) have appointed Granada Ventures Sports Services Division, part of ITV, to market and sell its shirt sponsorship rights for the 2008–09 season. The commercial agent agreement also includes licensing rights to the club, as well DVD publishing.

The Granada Ventures licensing team will be responsible for establishing and managing a licensing program for the club, and ITV DVD, the DVD publishing arm of Granada Ventures, will look after all DVD releases. The deal with Hearts is part of Ventures’ strategy to develop relationships with major regional clubs and to build on sponsorship, licensing, DVD, and Web commercialization opportunities.