Graj + Gustavsen to Advise Lamb & Flag

Graj + Gustavsen inked a deal to advise Kellwood Company's Lamb & Flag brand. G+G helped conceptualize the brand identity, image and store design of Lamb & Flag, a new retail concept targeted to men and women 18-24. Inspired by an old English pub,

April 6, 2018

Inspired by an old English pub, Lamb & Flag is rolling out three Southern California retail locations in Brea, California; Mission Viejo, California; and Cerritos, California. The chain carries branded apparel, as well as complementary third-party brands.

“Today’s younger generation is looking for unique brands that reflect an edgy, rock n’ roll spirit while still maintaining the traditional feel of the “All American” brands,” says Ray Graj, founding partner of Graj + Gustavsen.

“We were pleased to work with the Graj + Gustavsen team, whose retail expertise and insight into today’s consumer mindset aided in the creation of the Lamb & Flag brand experience,” says Eric Hunter, chief marketing officer of Kellwood Company. “The soul and authenticity of the Lamb & Flag concept comes from the idea that “imperfection is the new perfection”; we call this ‘beautiful rebellion’ and believe it has tremendous potential.”

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