Giochi Preziosi Group has appointed Barcelona-based Inoxcrom to produce Gormiti-themed pens, pencil and crayons for Spain, Portugal and the U.K.
An initial line launched for the back-to-school season. The agreement is for two years.
"We chose the properties to include in our licensed portfolio with great care," says Anna Blanqu, Inoxcrom's product manager for consumer business. "Gormiti is an incredibly strong license and ideal for our younger audience. We are delighted with the first collection and look forward to even more development for the future."