Set up by Plus Licens, the Gormiti/Chipicao promotion will run from February to December this year, and will feature Gormiti on single, multi and mini Chipicao croissant packs. Each pack will contain one of 60 different Gormiti stickers or sticker cards. Lucky instant win cards will be included at random.
“Children love both Gormiti and Chipicao, so this partnership is perfect for both ourselves and for GP and also the Gormiti fan base who will be offered a new opportunity to collect,” George Maroulis of Chipita. “We believe that Gormiti represents a lucrative strategic marketing opportunity for our croissant brands and that this will be reflected in sales.”
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