Scholastic Media is capitalizing on the upcoming launch of
Goosebumps HorrorLand
, an all-new, 12-book original series by worldwide bestselling author and master of horror R.L. Stine, as well as the series’ recent successful return to television on Cartoon Network, by expanding the brand’s spine-tingling consumer connection. A new multi-platform interactive game, DVD, audio, and apparel line mark the start of a consumer products program in 2008. Additional deals in multiple categories are currently in the works.
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