Mamika is Sacha’s collection of eccentric photographs featuring his 91-year-old grandmother Fredericka in a variety of disguises, including super hero and absent-minded old lady. Mamika has a strong following on Facebook, and its first book has sold more than 14,000 copies since its French release four months ago.
“Mamika’s outlandish and ironic view of life will appeal to students and gift-givers of all ages and naturally lends itself to a wide variety of products,” says Charlotte Hargreaves, account director at Golden Goose.
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