Spanish company Martomagic has formed a new partnership with Jonic Distribution North America to promote and distribute the forthcoming series of Gogo's Crazy Bones in North America. The collectibles range is produced by Magic Box International and PPI.
JDNA has marketing initiatives in place through to the end of 2010 and beyond. This will be supported by Magic Box International which will work in conjunction with JDNA to roll out a North American promotional campaign, set to include television advertising, social networking and PR. Gogo's is a Bulldog Licensing Limited property owned by Spain's Martomagic and PPI Worldwide Group. Joy Tashjian Marketing Group is the North American licensing agent on behalf of the brand. Gogo's are sold in North America in packets containing three figures and stickers, five packs, collector's tins and feature hundreds of characters in multiple designs and different colors, as well as five rare figures. Each character has its own unique name, design, personality, strength, power and score to enhance collectibility.
Gogo's was named Collectable Toy of the Year at the TRA 2008 and was released to the mass retail market in 2009. The first event to launch the new partnership will be this month at the Dallas Toy Fair.