Glow Europe continues its European expansion with the appointment of Laetitia Parise to the newly created position of sales director for France. 

Parise will lead the rollout of Glow Europe’s promotional loyalty programs in the region. She will build and lead a skilled localized sales force that will nurture relationships with French retailers, in addition to working with them to implement license-led promotional schemes

Glow Europe has produced 200 million collectible toys for loyalty programs on behalf of clients such as Carrefour, Unilever, Coca-Cola and Nestle. Last year, Glow Europe launched its first brand IP, the pocket-money collectible Bumpeez.

Parise joins Glow Europe from Digibonus Paris where she was sales and marketing director. Prior to Digibonus, Parise co-founded The Promotions Practice, a full-service marketing agency.

“France presents an incredibly exciting opportunity for Glow Europe,” says

Jeroen Menting, managing director, Glow Europe. “The appointment of a highly skilled and experienced sales director like Laetitia who is 100 percent dedicated to the market, is a first strategic step in exploiting all the opportunities that France has to offer.”