April 6, 2018
Parise will lead the rollout of Glow Europe’s promotional loyalty programs in the region. She will build and lead a skilled localized sales force that will nurture relationships with French retailers, in addition to working with them to implement license-led promotional schemes
Glow Europe has produced 200 million collectible toys for loyalty programs on behalf of clients such as Carrefour, Unilever, Coca-Cola and Nestle. Last year, Glow Europe launched its first brand IP, the pocket-money collectible Bumpeez.
Parise joins Glow Europe from Digibonus Paris where she was sales and marketing director. Prior to Digibonus, Parise co-founded The Promotions Practice, a full-service marketing agency.
“France presents an incredibly exciting opportunity for Glow Europe,” says
Jeroen Menting, managing director, Glow Europe. “The appointment of a highly skilledand experienced sales director like Laetitia who is 100 percent dedicated to the market, is a first strategic step in exploiting all the opportunities that France has to offer.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.