Glow Europe Brings Bumpeez to U.K.

Aimed at boys and girls 5-11 years old, a Bumpee is a collectible toy consisting of two parts: a circular chip, featuring 100 individual character designs; and a brightly colored, removable silicon ring that comes in different shapes, colors and sizes. When the chip is placed in the ring, Bumpeez can be bounced and used to play games.

The firm lined up 28,000 U.K. retail outlets to distribute Bumpeez priced at £1.99 a pack. Following the U.K. launch, Glow Europe plans to roll out Bumpeez throughout Europe and the rest of the world.