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Global Icons Takes on Pop Secret

Global Icons has inked an exclusive worldwide representation agreement with snack food company Diamond Foods for its Pop Secret popcorn brand.

Global Icons has inked a worldwide agreement to represent snack food company Diamond Foods for its Pop Secret popcorn brand.

Leveraging the brand’s flavors and the fun of the popcorn-making experience, Global Icons plans to introduce the brand into new categories including popcorn seasonings, snack mixes, popcorn makers and play activity toys.

“As consumers continue to make time for at-home entertainment, the Pop Secret licensed product offerings will provide families more options for making snacking and entertaining at home convenient, flavorful and fun,” says Bill McClinton, senior vice president of licensing, Global Icons. 

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