Global Icons has signed an exclusive worldwide representation agreement with Lava Lite, the original maker of the liquid-motion Lava Lamp.
“The partnership between Lava Lite and Global Icons represents the important next step in expanding the Lava brand,” says Dale Zalusky, president and chief executive officer, Lava Lite. “Lava Lamp’s strong brand awareness and appeal puts Lava into a class of elite brands that are instantly recognizable. Partnering with Global Icons will allow us to share the originality and strength of Lava with our loyal fans, and soon-to-be-fans, through new product offerings.”
Global Icon intends to introduce the brand into new strategic categories with the hopes of extending the Lava Lite brand experience.
“Not many brands–like Lava Lamp–have held their appeal through the years and continue to resonate with the next generation,” says Bill McClinton, senior vice president, licensing, Global Icons. “We are thrilled to bring the worldwide recognition of Lava Lamp to a whole new level with branded merchandise collections.”