Global Brands Group has signed up Seardel Investment Corp. to create official licensed clothing bearing the 2010 Fifa World Cup mark. This deal will enable retailers across South Africa to carry a wide range of merchandise in the run-up to the football festival.

Co-chairman and co-CEO of Global Brands Group Mark Matheny says, “The Seardel partnership aligns with Global Brands Group’s commitment to ensure that the South African clothing industry is supported, and 2010 Fifa World Cup fans are presented with merchandise choices that meet the varied needs of the marketplace.”

Product is expected to become available in South Africa later this year and will include T-shirts, shorts, scarves, jackets, sleepwear, and underwear. Global Brands Group’s partnership with Seardel runs to October 2010.