Mimoco has partnered with Hasbro for G.I. Joe and Transformers-branded Mimobot flash drives.
The collections are based on the original ’80s brand designs and come preloaded with branded bonus material including screensavers, avatars and wallpaper. The G.I. Joe flash drives will also include digital issues of the 1980s comic books and episodes of the original animated series.
"We've been working with Hasbro on this particular set of ’80s re-imagination for some time, and we hope others respond to its 'rad factor' as much as we do,” says Scott Seraydarian, director of media and licensing, Mimoco. “The power of the ’80s just can't be denied. This one amazing era produced so much that still thrives today, and right at the top of the list for us are G.I. Joe and Transformers. But in spite of all the reboots that have been coming out recently, we felt that the ’80s classics still weren't getting the love they so richly deserve.”