G+G has worked with Sherwin-Williams and HGTV to create the identity and positioning for the program, as well as the in-store fixture, display system and collateral materials. The line features eight unique color collections with twenty coordinating colors and design guidance.
“We are excited be to working with the team at Graj + Gustavsen to bring this initiative to life," says Ellen Moreau, vice-president of marketing communications for Sherwin-Williams Paint Stores Group. "Their creative vision, HGTV Home branding expertise and deep insight into market trends have helped us translate a complex idea into a clear solution for our brand and for our customers.”
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