Graj+Gustavsen announced an agreement with ViX Swimwear to create a strategic brand extension and licensing platform that builds on ViX’s position as a premium global lifestyle brand.
As part of the agreement, G+G will work closely with ViX’s management team to extend ViX Swimwear as a broader lifestyle brand. G+G will also act as the exclusive licensing agent for the brand.
“Known for its beautiful, elegant and sexy style, ViX is one of the premier swimwear brands around the world,” says Ray Graj, founding partner of G+G. “Hermanny’s sophisticated design sense and distinctive approach are perfectly inline with today’s consumer and easily translates to multiple lifestyle categories. We look forward to working closely with Hermanny to develop a platform that extends her vision and introduces the ViX brand experience to new audiences around the world.”