Geronimo Stilton Wins Licensing Challenge at Bologna Children's Book Fair

The Italian children's book classic series Geronimo Stilton was selected as the winner of the first annual Licensing Challenge at the Bologna Children's Book Fair, held last week in Bologna, Italy. Taffy Entertainment, the agent for Geronimo Stil

April 6, 2018

Taffy Entertainment, the agent for Geronimo Stilton, was selected from three finalists by a panel of expert judges based on its potential as a licensing and merchandising property. The publisher is Atlantyca/Scholastic. The exclusive Licensing Challenge competition was sponsored by

License! Global

Magazine in conjunction with the Bologna Children's Book Fair.

License! Global

editorial diretcor Tony Lisanti moderated the program.

The other finalists were

The Dangerous Book for Boys

(presented by Rocket Licensing—Harper Collins, publisher) and

Truck Town

(presented by Chorion—Simon & Schuster Children’s Publishing, publisher). The judges included Cédric Petitpas (directuer adjoint, vice presidente marketing and licensing, ALPHANIM); Carole Postal (president, CopCorp International); Jean-Phillipe Randisi (senior vice president and managing director, Nickelodeon and Viacom International Consumer Products); Scott Chambers (vice president, publishing, home video, audio, Sesame Workshop); and Sandra Vauthier-Cellier (co-managing director, 4Kids Entertainment International Ltd. and 4Sight Licensing Solutions International Ltd.).

Taffy

Entertainment is currently developing a television series based on the Geonimo Stilton book series, as well as an extensive line of licensed products.

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