Atlantyca Entertainment presented a lesson on the history of Geronimo Stilton brand and discussed the company’s transmedia business model at the Master of International Business of Università Cattolica di Milano yesterday. Claudia Mazzucco, chief executive officer; Sergio Maramotti, web manager; and Mattia Pavesi, research manager of Atlantyca LAB, the video game and apps division; participated in the presentation yesterday.
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