License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Geronimo Stilton Goes to College

Atlantyca Entertainment presented a lesson on the history of Geronimo Stilton brand and discussed the company’s transmedia business model at the Master of International Business of Università Cattolica di Milano yesterday. Claudia Mazzucco, chief executive officer; Sergio Maramotti, web manager; and Mattia Pavesi, research manager of Atlantyca LAB, the video game and apps division; participated in the presentation yesterday.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish