George Davies Launching New Women's Brand

Legendary U.K. retailer George Davies—who launched Next, George at Asda and Per Una in Marks & Spencer—is launching his next project in October.Called GIVe, which is being described as "affordable luxury" for women over 30, the w

April 6, 2018

Legendary U.K. retailer George Davies—who launched Next, George at Asda and Per Una in Marks & Spencer—is launching his next project in October.

Called GIVe, which is being described as "affordable luxury" for women over 30, the womenswear business plans to open six standalone stores and 20 concessions within independent department stores.

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