Gap Names New Execs, Restructures

Gap announced a series of significant management and organizational changes at Gap brand, including new key executives and a new structure for its creative team.Art Peck, who lead Gap’s Outlet for the past three years, was named president of Gap Nor

April 6, 2018

Art Peck, who lead Gap’s Outlet for the past three years, was named president of Gap North America. Pam Wallack, the current president of Gap Adult North America, will head up Gap’s new Global Creative Center.

“Art Peck is the ideal person to lead the next phase for Gap, and I expect him to make further enhancements to our North America business while encouraging the creative teams to think big,” says Glenn Murphy, chairman and chief executive officer of Gap. “Pam Wallack brings more than 20 years of retail experience to this role and she will be counted on to develop the best ideas from around the globe in order to deliver amazing product to our customers.”

Wallack will move from San Francisco to New York to centralize creative resources, including design, marketing, fashion public relations, and production. The global design team, led by Patrick Robinson in Adult and Jennifer Giangualano for Kids and Baby, will be a central part of the Global Creative Center.

Gap also named Ogilvy & Mather

Worldwide its new advertising agency worldwide, and announced the appointment of Seth Farbman to global chief marketing officer of Gap brand. He will report to Wallack.

In addition, the company announced it will merge together the operation of its Outlet division with the Gap and Banana Republic brands.

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