Atari plans to expand its brand into the lifestyle category with help from Brandgenuity, its new licensing agent.
With Brandgenuity on board, Atari will expand into non-gaming products, such as apparel, domestics, social expression and accessories. The program will go beyond the Atari logo and into its game brands—Asteroids, Breakout, Missile Command and Pong.
Brandgenuity adds Atari to a client load including MGM, Food Network and World Poker Tour.
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