Gamania Digital Entertainment has teamed up with Brand Reality to form Global Pursuit, a new worldwide brand management company.
Global Pursuit and its subsidiary, Global Pursuit North America, intend to focus on building successful brands on a global basis through licensing representation, agency services and acquisitions. The new company already has offices in San Francisco, Taipei, Hong Kong, Shanghai and Beijing, with a European branch planned to open later this year.
Companies and brands initially on board include Rainmaker Entertainment, designer Lizzie McGraw and the brands Hero: 108 (Asia) and Mig Said.
“Global Pursuit will allow us to play a major role in developing the licensing and brand equity businesses in Asia to a level that is more reflective of our growing economies, and on par with, if not exceeding, the level of business done in Europe and the U.S.,” says Albert Liu, chairman, Global Pursuit, and chief executive officer, Gamania. “We have created a company which now has the talent and tools to become a standard bearer for the industry. We are a global company that thinks and acts locally; our existing relationships with key local licensors, particularly in Asia, will enable us to focus our brands in the right product categories and ensure that products coming to retail reflect a keen understanding of the market-by-market cultural differences.”
Liu will head the company along with a core team of senior management, which will include managing director and chief executive officer Sanvy Hsieh, a director at Gamania and executive producer of “Hero: 108;” president Cynthia Money, who previously held senior management positions at Moonscoop, Viz Media and World Wrestling Entertainment; and executive vice president Jann Stanley, former associate general counsel at Lucasfilm.