FWD Licensing & Branding will build and develop the licensing program across all key categories in the region in countries including Bahrain, Egypt, Kuwait, Iran, Iraq, Jordan, Lebanon, Oman, Qatar, Saudi-Arabia, Syria, the United Arab Emirates and Yemen.
CreaCon’s global licensing agent Plus Licens secured the deal.
“The Middle East is an important and strategic growth region for the company,” says Linda Vabo, director, product and licensing, CreaCon Group. “We are pleased to have FWD Licensing & Branding on board to help us take City of Friends to the next level and deliver a world-class licensing program for the region, further building on our broadcast success with Al Jazeera.”
“We are delighted to be taking on City of Friends and look forward to making the brand a success in the Middle East,” says Abdel Boazzati, managing director, FWD Licensing & Branding. “The airing of the first season of the series on Al Jazeera was a great success and we will build on this to extend the property into all key licensing categories.”