Australia's online Cartoon Network shop has begun stocking Ben 10 products from toy maker Funtastic, and exclusive books from publisher, Parragon. Ben 10 is the No. 1 selling boys' action figure in the region, and fans can now purchase the Funtastic toy range, as well as four books that are available exclusively through Cartoon Network Shop.

"Kids love Ben 10 whether he's on TV, online or on their mobiles and now their friends and families can extend this Hero Time experience by purchasing gifts direct from Cartoon Network online," says Benjamin Grubbs, regional director of interactive, Turner Entertainment Networks Asia. "Our collaboration with Funtastic and Parragon marks an important milestone for our dedicated online store and we'll continue to launch new products to keep the shop fresh and exciting."