Fulanitos began life as a stationery range, but now grace keyrings, mobile phone charms, sports bottles, jewellery, bags, T-shirts, message frames, bedding and plush dolls, and merchandise is available in more than 2,000 outlets in Mexico.
The brand is owned by husband-and-wife team Ramiro Rodriguez and Gaby Moad, who first designed the characters when she was 9 years old. Rodriguez says: "This is our fifth year at BLE. Before, we had a low-key presence, but this year, we want to raise our profile and grab the attention of UK licensing companies. I think our plush toy range will be popular with the UK market, and we are looking for a partner to work with us on this."
The Fulanitos characters encourage friendship and cultural unity.
Moad says: "Children see the Fulanitos as
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