Top That Publishing has announced a new deal with Playtec Leisure for its children’s book brand, The Froobles.
Playtec will create branded outdoor play and school playground equipment for the U.K. and European markets, to be showcased this fall.
“We’re absolutely thrilled about our partnership with Top That Publishing. It's a wonderfully exciting prospect for us to be working so closely together with such a highly regarded and award-winning children's book publisher,” says Mike Knowles, managing director, Playtec. “We look forward to the inspiring project of further expanding The Froobles brand awareness, through our expertise in outdoor play and education products.”
The Froobles was launched at The Frankfurt Book Fair in October 2011 with 12 storybooks and an iOS app, all of which are now sold around the world.
Top That plans to launch a cross-platform campaign at the end of the year to support new licensees and promote a new activity book range, which will also be published in the fall. Top That is currently seeking new licensees in all categories.