Giochi Preziosi and Marathon Media have unveiled details of a Frito-Lay promotion for Spain and Portugal featuring their property, Gormiti.

The partnership will bring "Gormiti: The Lords of Nature Returns" to more than 35 million packages of Frito-Lay products. Cheetos, Lay's, Doritos, Ruffles and Chipicao products will take on a Gormiti look and offer more than 5 million in-pack stickers of Tazo Gormiti. The promotion will be supported by media and in-store advertising.