Mattel announced Neil Friedman, president of Mattel Brands, will be leaving the company in March 2011. Mattel appointed Bryan Stockton, Mattel's president of International, to the new position of chief operating officer.

"In the last 10 years, Mattel has built the largest and strongest brand portfolio in the industry, commanding industry-leading gross margins and an unparalleled global footprint," says Robert A. Eckert, chairman and chief executive officer of Mattel. "I am confident that the appointment of Bryan as COO will help drive innovation, sustainable growth across brands and countries, and further leverage our scale and global structure as the world's largest toy company."