Sears has teamed up with fashion house French Connection U.K. and LF USA's Regatta division to launch UK Style by French Connection. In-store branded boutiques will launch during first quarter 2011 in 500 Sears locations in the U.S.
The line, which also will be available at Sears.com, will include clothing and accessories for men, women and children. A later launch will include swimwear footwear, sunglasses, jewelry and home items. The collection will retail from $9.90 for striped tanks to $29.90 for sequined- and animal-print shifts.
"French Connection is a world leader in contemporary fashion," says John Goodman, executive vice president of apparel and home for Sears Holdings. "This addition to our brand portfolio will significantly increase our relevance among younger customers while strengthening our effort to re-energize our fashion offerings at Sears. The launch of UK Style by French Connection signifies our continued commitment to compelling fashion and great value. We are thrilled with this major opportunity to work with a company whose vibrant, cutting-edge fashion and avant-garde marketing have made waves in the fashion industry for almost 40 years."