Warner Bros. Consumer Products U.K. has partnered with fashion retailer French Connection for a new Batman men’s t-shirt collection. The new line is available now in French Connection stores worldwide (excluding Canada) and online, to coincide with the release of The Dark Knight Rises, the final installment of Christopher Nolan’s Batman trilogy, which hits screens July 20.
French Connection’s Batman t-shirt collection uses artwork from The Dark Knight Rises, as well as DC Originals and DC Batman.
“French Connection has been a familiar feature of high streets for decades, and it has managed to stay hot and retain its cool credentials. By continually refocusing its design, positioning and marketing and by tapping into popular culture trends, the retailer has maintained its appeal to modern, non-conformist consumers seeking out premium fashions,” says Paul Bufton, general manager, WBCP U.K. “We’re delighted to be partnering with French Connection on Batman and we look forward to developing a long-term relationship that reaches far beyond the release of The Dark Knight Rises.”
